Hi Spike, I'm not sure where you arrived at the idea that Simon is in the friend zone because he has actually been in a long term relationship for a few years and has in fact, never been in the friendzone. I think that the concepts of pulling and pushing apply to both online and real life contexts. Just because there are norms that exists, it doesn't mean we are obliged to follow them. And yes, let's celebrate the chaos and dance of communication.